Tuesday, February 06, 2007

My part in the Business to Business group assignment...

Ansoff Analysis~


Ansoff analysis consist of four category...

  1. Market Penetration- old product -> old market
  2. Market Development- old product -> new market
  3. Product Development- new product -> old market
  4. Diversification- new product -> new market



So, basically I have to apply Nestle Milo into this theory, and try to scratch my head of typing words to fill up the 1500 words requirement. Other than Milo is market Penetration, what else can I write?



ahha... that's y Im scratching my head

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